Field notes on modern web engineering.
Practical writing on web engineering, AI engineering, technical SEO, Generative Engine Optimization, Core Web Vitals, and the growth infrastructure layer most agencies still ignore. From the team shipping it for clients, not summarized from someone else's posts.
What you'll find here.
ComCreate is an engineering-first digital agency in San Diego. The work we ship for clients runs into hard problems we have to solve in the open: migrations that preserve every page of SEO equity, AI agents that work in production rather than slideware, Core Web Vitals fixes that actually move conversion, and SEO that compounds because it is built on a clean technical foundation. This blog is where we write up the patterns, gotchas, and field-tested approaches behind that work.
Topics we publish on regularly:
- Web engineering: Next.js, SvelteKit, React, headless CMS architecture, multi-tenant platforms.
- AI engineering: LLM agents, RAG pipelines, voice AI, tool-use patterns, model selection.
- Technical SEO & GEO: Schema.org, llms.txt, AI search visibility, rich-result eligibility.
- Performance engineering: Core Web Vitals, LCP/CLS/INP, rendering strategy, real-user monitoring.
- Migration & modernization: WordPress to SvelteKit, Webflow to Next.js, Shopify Hydrogen.
- Growth operations: server-side GTM, attribution, conversion tracking, CRM infrastructure.
