Field notes on modern web engineering.
Practical writing on web engineering, AI engineering, technical SEO, Generative Engine Optimization, Core Web Vitals, and the growth infrastructure layer most agencies still ignore. From the team shipping it for clients, not summarized from someone else's posts.
What you'll find here.
ComCreate is an engineering-first digital agency in San Diego. The work we ship for clients runs into hard problems we have to solve in the open: migrations that preserve every page of SEO equity, AI agents running in production, Core Web Vitals fixes tied to conversion, and technical SEO that holds up as the site grows. This blog is where we write up the patterns, gotchas, and field-tested approaches behind that work.
Topics we publish on regularly:
- Web engineering: Next.js, SvelteKit, React, headless CMS architecture, multi-tenant platforms.
- AI engineering: LLM agents, RAG pipelines, voice AI, tool-use patterns, model selection.
- Technical SEO & GEO: Schema.org, llms.txt, AI search visibility, rich-result eligibility.
- Performance engineering: Core Web Vitals, LCP/CLS/INP, rendering strategy, real-user monitoring.
- Migration & modernization: WordPress to SvelteKit, Webflow to Next.js, Shopify Hydrogen.
- Growth operations: server-side GTM, attribution, conversion tracking, CRM infrastructure.
