Website migration without losing what works.

The plan starts with a crawl and URL inventory, then maps changed routes, canonicals, index controls, internal links, structured data, and redirects. Parity checks run before cutover, and crawl and search evidence are reviewed again after production traffic moves.

Content volume, route behavior, custom plugins or application logic, integrations, account access, data quality, search footprint, hosting constraints, and the cutover risk all affect the plan. The estate is inventoried before the target and delivery sequence are defined.

CMS choice depends on the content model, publishing workflow, preview requirements, permissions, APIs, migration path, and what the client team can operate. We work with headless and decoupled systems, including Sanity, Contentful, Payload, Strapi, and WordPress where its use is appropriate.

Editorial ownership is part of the target architecture. Content types, fields, previews, permissions, and publishing controls are designed around the team that will operate them, then tested with representative publishing tasks.

The launch checklist covers backups, rollback, routes, redirects, rendering, forms, integrations, analytics, permissions, and monitoring. Production checks repeat the critical user and search paths after the new system receives traffic.

Webflow CMS collections map onto a content schema with relatively little friction, so the scope is usually set by everything around the content: interactions, form handling, and logic that lived in the designer rather than in code. We map collections to content types, script the import, rebuild the interactive behavior as maintainable code, and carry every existing URL through a redirect map so the migration does not reset search performance.

On Squarespace the copy and media are bound to page layouts rather than to structured content types, so the first job is extracting them and restructuring them into a schema. That step is what makes the content reusable across pages, channels, and future redesigns. From there the work follows the standard path: content parity checks, a full 301 redirect map, a staged cutover, and a rollback route that stays open until the new system is verified in production.

Yes. Wix offers limited export paths, so the content inventory is reconstructed from the live site and reconciled page by page rather than trusting a single export file. URL mapping carries extra weight because the original structure rarely survives contact with a real content model, so we agree the redirect strategy before any content moves.

It depends on the number of templates and content types rather than the page count, because a hundred pages sharing four templates is a smaller job than twenty pages that are each bespoke. The inventory is what produces a defensible estimate, so we scope it first and put the timeline in writing rather than quoting a duration before the estate is known.