No. Rankings can fluctuate during a migration. We reduce avoidable problems through URL mapping, content checks, redirects and monitoring, but cannot guarantee how search systems will respond.
Modernize / Migration
Move your website with a clear plan.
Changing platforms should start with what your business needs to keep working. We review your content, URLs, forms, and integrations, then plan the move, test the new site, and check it after launch.
First decision
When a rebuild is not the best next step
A new platform is useful when it solves a problem your current setup cannot reasonably address. Sometimes a focused repair is the better option. We assess that before recommending a move.
We explain what the move would improve, what needs to keep working, and how the new setup will be maintained.
Published migration / Senior living
Three production sites moved to client-owned infrastructure.
An after-hours staged cutover kept rollback available at each step. The published case records a cutover window under one hour and no data loss.
Read the migration case- Before
- Frozen proprietary parent theme and hosting the client did not own
- Control
- Archives secured, staged DNS, acceptance checks, rollback paths
- After
- Three sites on client-owned infrastructure with replacement plugins and restored tracking
Migration controls
What we check before the move.
- 01
Content and page inventory
Catalog routes, content, media, forms, integrations, analytics, hosting, and the owners needed for cutover.
- 02
Content and functionality
Define what must survive unchanged, what can be retired, and how migrated records are verified before launch.
- 03
Links and redirects
Map changed URLs, canonical behavior, index controls, and crawl checks against the existing search footprint.
- 04
Launch and recovery
Stage access, backups, DNS or platform changes, acceptance checks, and a documented path back if a critical flow fails.
- 05
Checks after launch
Check redirects, rendering, forms, integrations, analytics, permissions, and monitoring after the new system receives traffic.
Source platforms
What changes when you migrate from WordPress, Webflow, Squarespace, Wix, or Shopify.
- WordPress
Plugin behavior decides the scope.
The audit separates content from the plugins and theme logic wrapped around it. Anything a plugin was silently doing (forms, redirects, schema, caching) has to be named and re-implemented or retired before cutover, not discovered after it.
- Webflow
Collections map cleanly. Interactions do not.
CMS collections translate to a content schema with little friction. The work concentrates on rebuilding interactions, form handling, and any logic that lived in the designer as real code the team can maintain.
- Squarespace
Page layouts hold the content.
Copy and media are bound to page layouts. We extract them into a structured schema so the content can be reused afterward.
- Wix
Limited exports require page-by-page recovery.
Export paths are limited, so the inventory is built from the live site and reconciled page by page. URL mapping matters more here because the existing structure rarely survives contact with a new content model.
- Shopify
Commerce stays. The storefront moves.
Catalog, checkout, and order history stay in Shopify. We move the storefront and content layer to a headless front end.
Migration path
Inventory, control, stage, verify.
-
Review the current site
Capture routes, content, behavior, dependencies, access, and the baseline the migration must preserve.
-
Plan the move
Define the new architecture alongside mapping, parity, cutover, rollback, and validation plans.
-
Migrate in reviewable stages
Move content and functionality through working environments while the existing production path remains available.
-
Launch and check
Run the launch checklist, inspect critical flows and search controls, then continue production monitoring.
Wrong fit
Do not migrate for framework novelty.
If the current stack can support the required workflow, ownership model, and operating constraints, a focused repair may carry less risk. Modernization is useful when the diagnosis shows the current foundation cannot meet those requirements.
Questions
Website migration controls, answered.
Timing and risk depend on the estate. These answers focus on the controls that can be defined before implementation.
Start with the current estate