CallTrackingMetrics for call data at agency scale.
Our operations-side call platform for PPC. Number pools, routing rules, and conversion data across a whole book of client accounts in one place.
www.calltrackingmetrics.com ↗CallTrackingMetrics sits in our operations stack for paid-search work. Where a single site gets clean call attribution from CallRail, CTM is how we manage calls across many accounts at once: number pools that scale with campaign volume, routing and qualification rules that send calls to the right place, and conversion exports that feed Google Ads. Its form and call automation lets us trigger follow-up the moment a call ends, so an inbound that does not connect still becomes a tracked, worked lead.
CTM is built for agencies running call attribution across a portfolio. The number-pool management, granular routing, and multi-account structure let us operate dozens of campaigns without a separate tool per client. The Google Ads integration is deep, the automation is flexible, and the reporting gives us the call-level detail we need to optimize PPC against revenue rather than impressions. It is the operations counterpart to the client-facing call tracking on the sites themselves.
Number Pools at Scale
Dynamic number pools that expand with campaign volume across many client accounts without manual provisioning.
Call Routing & Qualification
Rules that route, tag, and qualify inbound calls so the right team answers and only real leads count.
PPC Conversion Attribution
Call conversions exported into Google Ads so paid-search bidding is tuned to the calls that actually book.
