Kipu for behavioral health intake.

Yes. We connect marketing sites and ad funnels to Kipu so inquiries reach the intake and CRM workflow in real time, with source data attached. Each inquiry carries the campaign data admissions needs to identify what drove it.

We build HIPAA-consciously from the start, separating the data that can be tracked from the data that cannot. Campaign and source information travels for attribution while protected health information is kept out of analytics, ad platforms, and any path it should not enter. Access is scoped tightly at every step, so measurement never comes at the cost of compliance.

Yes, and that is the point of the closed loop. We carry campaign and source data with each inquiry into Kipu, so admissions can be tied back to the marketing that drove them. That lets you measure spend against real admissions rather than form fills, while keeping protected information out of the tracking entirely.

Usually yes, and the design question is which system owns which record rather than whether a connection is technically possible. We keep the clinical record in Kipu and let the CRM hold the pre-admission inquiry, so marketing and admissions teams work in the tool built for their job. The integration then carries only what each side legitimately needs, with campaign and source context moving toward the CRM and protected health information staying out of it. We scope this per environment rather than assuming an off-the-shelf connector, because the boundary is a compliance decision before it is an engineering one.

Ask how they intend to separate protected health information from marketing data, because that boundary determines whether the rest of the build is defensible. Ask who owns the credentials and the integration after launch, and ask what happens when an inquiry fails to deliver, since silent failures in an admissions funnel are expensive. We document the data flow, scope access narrowly, and confirm delivery on every inquiry rather than assuming the handoff worked.