Yes. CallRail supports separate companies and client access. Review the permissions, billing and reporting your agency needs rather than ruling it out solely because you manage several clients.
Platform comparison
CallRail vs CallTrackingMetrics
When a new customer calls, you want to know what brought them to your business. CallRail and CallTrackingMetrics help connect those calls to your marketing. The right choice depends on the reports you need, how your team handles calls, and the cost of the setup you will actually use. Both platforms support businesses and agencies.
Get help with call trackingSide by side
What both platforms can do.
| CallRail | CallTrackingMetrics | |
|---|---|---|
| Connect website calls to marketing activity | Offers visitor tracking using a pool of tracking numbers. | Offers dynamic number insertion to connect calls with website activity. |
| Manage more than one client or business | Supports separate companies and client access within an account. | Offers agency sub-accounts and related management options; check the selected plan. |
| Send call information to Google Ads | Offers a Google Ads integration. | Offers a Google Ads integration. |
| Estimate the ongoing cost | Check the plan fee, included numbers and minutes, extra usage, and required features. | Check the plan fee, tracking numbers, usage, required features, and billing commitment. |
Capabilities are based on the vendor documentation linked below. Check the features, permissions, and usage costs in the plan you would actually buy.
Making the choice
Compare the work and the total cost.
Use the same expected call volume and business requirements for both quotes. Include the subscription, phone numbers, usage, required integrations, and any setup or ongoing support you need.
Check whether a displayed monthly price requires annual payment and what happens when you exceed the included usage.
Test the tasks your team will do
- Identify which campaign brought in a test call.
- Send it to the right person, including after hours.
- Record whether the inquiry was relevant and what happened next.
- Give a colleague or client the access they need.
- Produce the report you will use to make marketing decisions.
Note where your team needs help and which functions require a different plan. A recorded call is not automatically a qualified lead or sale.
Primary sources
Check the vendors directly.
- CallRail visitor tracking support.callrail.com
How visitor tracking uses a pool of tracking numbers.
- CallRail account questions www.callrail.com
Multiple companies, client access, and account options.
- CallRail Google Ads integration www.callrail.com
Supported call conversion integration.
- CallRail pricing www.callrail.com
Current plans, included usage, and additional costs.
- CTM call tracking www.ctm.com
Call tracking and dynamic number insertion.
- CTM agency options www.ctm.com
Business and agency use cases.
- CTM Google Ads integration www.ctm.com
Supported call conversion integration.
- CTM plan information www.ctm.com
Plan requirements and billing questions.
- CTM Marketing Lite www.ctm.com
A plan offered for smaller businesses.
Feature detail and pricing change on the vendors’ schedule, not ours. These are the official pages to verify current numbers; the selection criteria on this page are our own.
Questions
CallRail and CallTrackingMetrics, answered.
Start with the reports, access, and everyday tasks your team needs.
Not sure which one fits
Get help choosing and setting up call tracking.
Get help with call trackingNeed a website, Google Ads, or local SEO for a local business? See ComCreate Basics