Yardi, wired to the website.
We integrate Yardi through its SOAP API so leads captured on the site land in the property CRM in real time, with the source data intact for attribution.
www.yardi.com ↗For senior living and multifamily operators, Yardi is the system of record. We connect the marketing site to Yardi through its SOAP API so a web form submission becomes a CRM lead instantly, carrying its campaign and source data with it instead of arriving as an anonymous name and email. For Silverado we rebuilt this integration to replace a previous vendor implementation, improving reliability and tightening the attribution trail from ad click to move-in. The web team owns the capture and the data quality; Yardi stays the source of truth the operations team already works in.
Yardi is the dominant platform in senior living and property management, and the clients who run it are not going to switch CRMs to suit a website. The right move is to integrate into it cleanly rather than around it. By routing leads in through the SOAP API with source data attached, we keep the operations team in the tool they know while giving marketing the closed-loop attribution it needs. Meeting the client where their system of record already lives is what makes the integration stick.
Property-management websites that integrate with Yardi
For multifamily and senior-living operators, the website and the property CRM cannot live as separate worlds. We build property-management websites that integrate with Yardi directly, so a tour request or contact form is not just an email but a structured lead inside the system the leasing team already works in. The integration runs through Yardi's SOAP API: a form submission becomes a CRM lead in real time, carrying its campaign and source data instead of arriving as an anonymous name and phone number. That means the marketing site and the system of record share one truth about where a prospect came from and what they asked for. We design the site around the operator's actual funnel (unit availability, tour scheduling, waitlist capture) and wire each entry point into Yardi so nothing is re-keyed by hand. The website becomes the front door to the leasing pipeline rather than a brochure that lives beside it.
Senior-living and multifamily lead attribution through Yardi
The hardest question in senior-living and multifamily marketing is which spend actually produced a move-in, and a broken Yardi integration is usually why nobody can answer it. We fix the attribution trail end to end. Every lead routed into Yardi carries its source, campaign, and keyword data, so the operations team sees not just that an inquiry arrived but what drove it, and marketing can measure ad spend against real occupancy outcomes rather than form-fill counts. For Silverado we rebuilt exactly this pipeline, replacing a previous vendor implementation that was dropping leads and losing source data, and tightened the path from ad click to move-in. We monitor the integration so a silent failure surfaces as an alert instead of a month of missing leads nobody noticed. When a client is also moving off an aging site or CRM setup, this attribution work runs alongside our migration process so the tracking is rebuilt correctly rather than carried over broken.
How we integrate Yardi with a website
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Map the funnel
We start with the leasing funnel (availability, tours, waitlist) and identify every point where a prospect enters, so each one can route into Yardi rather than an inbox.
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Wire the SOAP API
We connect the site to Yardi through its SOAP API so form submissions become CRM leads in real time, without manual re-entry by the leasing team.
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Preserve source data
We attach campaign, source, and keyword data to every lead, so the CRM records not just who inquired but what marketing drove them there.
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Monitor delivery
We watch the pipeline so a failed submission surfaces as an alert, not as leads that silently never arrived and a month of missing attribution.
SOAP API Lead Routing
Website form submissions routed into Yardi as CRM leads through its SOAP API, in real time and without manual re-entry.
Reliability Rebuilds
Replacing brittle vendor integrations with a maintained, monitored pipeline so leads stop silently failing to deliver.
Source Attribution Preservation
Campaign and source data carried with every lead so senior-living marketing can be measured down to the move-in.
Systems we pair Yardi with
GoHighLevel
When an operator runs GoHighLevel alongside Yardi for nurture and follow-up, we route leads into both so the CRM of record and the marketing automation stay in step.
CallRail
Phone is a primary channel in leasing, so we pair Yardi with CallRail to capture call source data and tie inbound calls to the same campaign attribution as web leads.
Node.js
The integration layer that talks to Yardi's SOAP API runs on Node.js, matching the rest of the stack and keeping the lead-routing service maintainable.
TypeScript
We type the lead payloads end to end, so a field Yardi expects that the form does not supply surfaces at build time instead of failing silently in production.
