Yardi, wired to the website.
We integrate Yardi through its SOAP API so leads captured on the site land in the property CRM in real time, with the source data intact for attribution.
www.yardi.com ↗For senior living and multifamily operators, Yardi is the system of record. We connect the marketing site to Yardi through its SOAP API so a web form submission becomes a CRM lead instantly, carrying its campaign and source data with it instead of arriving as an anonymous name and email. For Silverado we rebuilt this integration to replace a previous vendor implementation, improving reliability and tightening the attribution trail from ad click to move-in. The web team owns the capture and the data quality; Yardi stays the source of truth the operations team already works in.
Yardi is the dominant platform in senior living and property management, and the clients who run it are not going to switch CRMs to suit a website. The right move is to integrate into it cleanly rather than around it. By routing leads in through the SOAP API with source data attached, we keep the operations team in the tool they know while giving marketing the closed-loop attribution it needs. Meeting the client where their system of record already lives is what makes the integration stick.
SOAP API Lead Routing
Website form submissions routed into Yardi as CRM leads through its SOAP API, in real time and without manual re-entry.
Reliability Rebuilds
Replacing brittle vendor integrations with a maintained, monitored pipeline so leads stop silently failing to deliver.
Source Attribution Preservation
Campaign and source data carried with every lead so senior-living marketing can be measured down to the move-in.
