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Yardi, wired to the website.

We integrate Yardi through its SOAP API so leads captured on the site land in the property CRM in real time, with the source data intact for attribution.

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How we use Yardi

For senior living and multifamily operators, Yardi is the system of record. We connect the marketing site to Yardi through its SOAP API so a web form submission becomes a CRM lead instantly, carrying its campaign and source data with it instead of arriving as an anonymous name and email. For Silverado we rebuilt this integration to replace a previous vendor implementation, improving reliability and tightening the attribution trail from ad click to move-in. The web team owns the capture and the data quality; Yardi stays the source of truth the operations team already works in.

The website sends structured leads directly to the system of record.

Why Yardi

Many senior-living and property-management clients already use Yardi as their system of record. We connect the website directly to it through the SOAP API. Leads arrive with source data attached, the operations team stays in its existing workflow, and marketing can connect campaigns to occupancy outcomes.

Property-management websites that integrate with Yardi

We connect property-management websites directly to Yardi. Tour requests and contact forms become structured CRM leads through Yardi's SOAP API, with campaign and source data included. The marketing site and the system of record then share the same record of where a prospect came from and what they requested. We map unit availability, tour scheduling, and waitlist capture to Yardi fields so the leasing team does not have to enter leads by hand.

Senior-living and multifamily lead attribution through Yardi

Senior-living and multifamily teams need to know which marketing spend produced a move-in. Every lead routed into Yardi carries its source, campaign, and keyword data, giving operations the reason for the inquiry and marketing a way to measure spend against occupancy outcomes. For Silverado, we replaced a vendor implementation that was dropping leads and losing source data, then rebuilt the path from ad click to move-in. Monitoring turns delivery failures into alerts before they create a month of missing leads. During migrations, we rebuild this tracking alongside the site or CRM connection.

How we do it

How we integrate Yardi with a website

  1. Map the funnel

    We map availability, tours, and waitlists to every point where a prospect enters, then route each one into Yardi.

  2. Wire the SOAP API

    We connect the site to Yardi through its SOAP API so form submissions become CRM leads in real time, without manual re-entry by the leasing team.

  3. Preserve source data

    We attach campaign, source, and keyword data to every lead so the CRM records who inquired and which marketing brought them in.

  4. Monitor delivery

    We watch the pipeline so a failed submission surfaces as an alert, not as leads that silently never arrived and a month of missing attribution.

Where we use it

SOAP API Lead Routing

Website form submissions routed into Yardi as CRM leads through its SOAP API, in real time and without manual re-entry.

Reliability Rebuilds

Replacing brittle vendor integrations with a maintained, monitored pipeline so leads stop silently failing to deliver.

Source Attribution Preservation

Campaign and source data carried with every lead so senior-living marketing can be measured down to the move-in.

Questions

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