Vercel is where we deploy.

Plenty of teams want the Vercel workflow without staffing a platform engineer to run it, and that is the engagement we take on most often. We set up the project, wire the build and environment configuration, connect the Git workflow, and hand back a deployment pipeline the team can push to without thinking about it. Every commit produces a preview URL, production promotes on merge, and rollbacks are one click. We tune the parts that actually matter for a given site: caching and revalidation strategy, function regions close to the audience, and image and font optimization so Core Web Vitals hold up under real traffic. For clients on our retainer we keep watching the deployment analytics after launch, catching a slow function or a regressed bundle before it shows up in the numbers. The point is that the infrastructure stays invisible to the people who just need to ship.

Most Vercel projects we start are migrations rather than greenfield builds. A team is on Netlify and wants better Next.js support, on Heroku and tired of paying for idle dynos, or on a self-managed box someone has to patch at midnight. We move them without a gap in service. We replicate the build in a preview environment first, port environment variables and secrets, reproduce redirect and header rules, and validate the whole site on a Vercel preview URL before any DNS changes. Framework features that were bolted on elsewhere (incremental static regeneration, middleware, image optimization) become first-class once the app runs on the platform it targets. When the codebase is Next.js the migration is mostly configuration, and we handle the DNS cutover so the switch is invisible to visitors. The heavier lifts (data moves, API rewrites) run through our full migration process.