Sanity powers the content.
A headless CMS that gives content teams full autonomy. Structured content, real-time collaboration, and an API that fits how we build.
sanity.io ↗Sanity is our go-to headless CMS. We use it when clients need to manage content without touching code: blog posts, team bios, case studies, landing page sections, and marketing copy. The schema is defined in code and version-controlled alongside the application, so the content model evolves with the product. GROQ gives us precise queries without over-fetching. The real-time editing experience means content teams can collaborate live, preview changes in-context, and publish without waiting on a developer. We render Sanity content with Portable Text for rich, structured output.
Sanity treats content as structured data, not blobs of HTML. This means the same content can render on a website, a mobile app, an email, or an API response without reformatting. The developer experience is exceptional: schemas are TypeScript, the studio is customizable, and GROQ is more expressive than REST or GraphQL for content queries. For our clients, it means their marketing team can publish independently while the engineering team maintains full control over how content renders.
Sanity CMS development for agencies and in-house teams
Most of our Sanity CMS development starts the same way: a client's marketing team is stuck filing tickets every time they want to change a headline. We fix that. As a Sanity CMS agency we scope the engagement around who actually edits content and who maintains the render layer, then draw a clean line between the two. Our engineers own the schema, defined in code and version-controlled alongside the application, so the content model is reviewed like any other pull request rather than clicked together in a dashboard. The marketing team owns the words, the images, and the publish button. Whether the work is a full headless build or Sanity CMS consulting for an in-house team that has outgrown its current setup, we structure the content model to match how the business actually publishes, document it, and hand it off so the next developer and the next editor can both work without us in the loop.
Headless Sanity, wired into Next.js and SvelteKit
Headless Sanity only pays off when the front end uses it well. We query content with GROQ so each page pulls exactly the fields it renders and nothing more, then render it through Portable Text so structured blocks (callouts, embeds, internal links) come out as real components instead of a wall of HTML. Editors get live visual editing and preview, so they see a draft in the actual page layout before it publishes rather than guessing from a form. On the delivery side we wire Sanity into incremental static regeneration and live content APIs, so a publish updates the site in seconds without a full rebuild. The Studio itself is customized per client (bespoke input components, validation, and preview panes) and deploys alongside the app. Most of these headless CMS Sanity builds ship on a Next.js or SvelteKit front end, and the same content model can feed both when a client runs more than one property.
Migrating to Sanity from Squarespace, Webflow, and WordPress
Teams usually come to Sanity from somewhere else (Squarespace, Webflow, or an aging WordPress install) and the migration is where a headless project succeeds or stalls. Our tool-scoped job is the content model: we audit the existing pages, map each content type onto a Sanity schema, and script the import so years of posts, media, and metadata move over structured rather than pasted. We plan the redirect strategy up front so every old URL points at its new home and the site keeps its rankings through the cutover. Because Sanity runs as a separate content layer, we can build and populate it in parallel with the live site and switch the front end over in one clean, zero-downtime cutover rather than freezing the site for a big-bang launch. The content-model mapping is the Sanity-specific slice; the full migration (QA, DNS, and rollback planning) runs through our website migration process.
How we implement Sanity
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Content modeling
We start with the editorial reality, not the database. We map every page and reusable block your team publishes (heroes, testimonials, case studies, posts) into content types that mirror how you actually work, so the CMS matches the business instead of forcing the business to match the CMS.
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Schema in code, version-controlled
Each content type becomes a TypeScript schema committed to the repository. The content model is reviewed in pull requests, moves through staging like any code change, and stays in sync with the front end that renders it, so there is no drift between what editors see and what developers built.
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GROQ and Portable Text render layer
We write GROQ queries that fetch exactly what each page needs and build a Portable Text render layer that turns structured content into real components. Rich text, embeds, and internal links render consistently everywhere the content appears.
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Studio customization and preview
We tailor the Sanity Studio to the team using it: custom input fields, validation rules, and live preview so editors see changes in the real page layout before publishing. The goal is an editing experience non-technical staff trust on day one.
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Editorial handoff and training
We document the content model, run the marketing team through live editing, and hand over a system they own. After launch the team publishes independently while engineering keeps full control over how everything renders.
Blog & Editorial Content
Structured blog posts with Portable Text, author management, categories, and SEO metadata. All editable in the Sanity Studio.
Marketing Page Sections
Editable hero copy, testimonials, feature lists, and CTAs that content teams can update without code changes.
Multi-Channel Content
Structured content that renders on web, email, and API responses from a single source of truth.
Systems we pair Sanity with
Next.js
Our most common Sanity front end. Next.js pulls content through GROQ at build and request time, using incremental static regeneration so editors publish and the site updates without a full redeploy.
SvelteKit
For performance-critical and animation-heavy sites, we render Sanity content through SvelteKit. The same structured content model feeds a lighter, compiled front end without changing how the content team works.
Vercel
Where most Sanity front ends deploy. Preview deployments let clients review content and design changes on a live URL, and ISR revalidation keeps published edits fast without rebuilding the whole site.
TypeScript
Sanity schemas are TypeScript, and we generate types from them so content shapes flow end to end. A field renamed in the schema surfaces as a compile error anywhere the front end still expects the old one.
Shopify
On commerce sites we pair Sanity with the Shopify Storefront API: Sanity owns editorial and marketing content while Shopify owns products and checkout, composed into one branded storefront.
Portable Text
Sanity's structured rich-text format. We render it through a custom component map so editors get formatting, callouts, and embeds that always match the site's design system instead of raw HTML.
