Casita Azul PDX
Casita Azul PDX
FOUR DISTINCT BRANDS. ONE SHARED PLATFORM.
Strategy
- Multi-site Web Design
- Application Development
- Booking & Payments
- CRM & Backend
- Bilingual
One family of schools, four front doors.
Casita Azul started as a Spanish-immersion preschool in Portland and grew into a family of programs. Today that family includes a multi-location preschool, a K-5 immersion school, a kids' cooking studio, and a bilingual camp. Each one reaches different families, so each one needed to look and speak like its own brand, not like four copies of the same template.
The flagship: a Spanish-immersion preschool.
Casita Azul is the heart of the family: a Spanish-immersion preschool and daycare with locations across the Portland metro. Its site is warm, welcoming, and fully bilingual, designed to introduce families to the program and carry them from first curiosity to a scheduled visit.
Growing up: a K-5 immersion school.
When families outgrow preschool, Spanish Horizons Academy continues the journey: a K-5 Spanish-immersion school in Hillsboro rooted in Expeditionary Learning. The site has a more grown-up, academic feel to match, and it runs the whole admissions experience online, from first interest through application and interview.
Hands in the masa: a kids' cooking studio.
Cocinarte is a Latin-rooted cooking studio where kids discover the joy of cooking. The site is bright and full of personality, and it does real work behind the fun: families can explore classes and book online, and the studio takes birthday parties and private events with their own custom menus.
Summer, all year: a bilingual camp.
Camp Alegria brings the family's energy into camp season with joyful, hands-on programs for kids ages 5 to 12, from cooking and art to music, movement, and sports. The site is the most spirited of the four, and it makes finding and signing up for a camp simple from start to finish.
Four identities, one operating system.
However different the four sites look, they run on the same foundation: Next.js, Supabase, Stripe, and automated email. Each brand is built from the same proven building blocks (parent accounts, online payments, coupons and invoicing, and admin dashboards), assembled to fit what that program actually does, so a class booking, an application, or a camp sign-up all behave the same way. The team learns the system once and runs all four the same way, and parents get one consistent, easy experience across the family of brands.
