Web Development + SEO + Content Strategy
A DIGITAL FOUNDATION FOR A DRYWALL CONTRACTOR BUILT ON REFERRALS
How we gave a San Diego County drywall subcontractor with three decades of commercial work a web presence, search architecture, and measurement stack to match.
01 / Context
Pinnacle Drywall
Pinnacle Construction Services has run drywall crews across San Diego County since 1994: commercial build-outs, tenant improvements, multifamily projects, metal-stud framing, and Level 5 finish work. The business grew on referrals and general contractor relationships, and its digital presence did not reflect the caliber of the work.
02 / Challenge
Three decades of work, invisible online
Pinnacle wins commercial jobs through relationships and bid quality, but general contractors and property managers researching drywall subcontractors online could not find them, and nothing measured the leads the business did get.
03 / Approach
Site, search architecture, and measurement as one build
We built a fast Next.js site around the way GCs actually buy: service pages for commercial drywall, metal-stud framing, fire-rated assemblies, and Level 5 finish, city pages across the county, a project portfolio, and a commercial guide library. Structured data, clean canonicals, and a disciplined keyword architecture underneath; GA4 lead and call tracking on top.
04 / Background
Drywall at building scale since 1994.
Pinnacle Construction Services runs drywall crews across San Diego County: commercial build-outs, tenant improvements, multifamily work, metal-stud framing, and Level 5 finishes. The company grew for three decades on referrals and repeat general contractor relationships.
05 / The Challenge
The work was excellent. The internet did not know.
GCs and property managers researching drywall subcontractors online could not find Pinnacle, and the business had no way to measure the inquiries it did receive. The digital presence needed to earn the same trust the crews earn on site.
06 / The Build
Built around the way GCs buy.
We built the site on Next.js with a page for every service Pinnacle actually sells, city pages across its service area, a project portfolio, and a library of commercial drywall guides written for superintendents and project managers. Structured data, clean canonical architecture, and honest page speed underneath.
07 / The Measurement
Every lead counted.
Form submissions and call clicks flow into GA4 as distinct lead events, so the business can see what its site produces. Search Console and analytics are wired for ongoing SEO work, and the content program keeps publishing guides GCs actually use.
A referral business now has a digital front door built for the general contractors who hire it.