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Roofing website design

Roofing website design that books inspections, not compliments

Roofing website design has one job: turn a homeowner with a leak into a booked inspection. When we rebuilt King Roofing's site, desktop load time dropped from 14.1 seconds to 2.3 and the Lighthouse score went from 53 to 93. That is the standard: fast pages, real project photos, and a page for every city you serve.

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What the site needs to do

Make the buying path easier to follow.

  • Put before-and-after roof photos next to the estimate form, organized by job type, not buried in a gallery
  • Give repair, replacement, storm damage, and gutters their own pages, named the way homeowners search
  • Build a service-area page for each city you actually work, without spinning up thin filler pages
  • Load fast on a phone during storm season, when demand spikes and a slow site loses the call
  • Track every call and estimate request back to the ad, LSA lead, or search that produced it

Work in this space

Proof from related businesses.

BNC Builders Inc. project
Website Rebuild + Paid Media + CRM & Attribution

BNC Builders Inc.

#1 Google ranking for exterior remodeling in Escondido
King Roofing project
Site Migration + Performance Engineering + Conversion Tracking

King Roofing

93 Lighthouse performance, up from 53

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Choose the first problem to solve.

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Common questions

Start with the business, not the channel.

Bring us the current website and the messy lead report.

Share your current website, the services you sell, and where leads are getting stuck. We will come back with a practical next step.

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