Salt Creek Dental
Salt Creek Dental
+52,950% ORGANIC TRAFFIC INCREASE IN ONE YEAR
Strategy
- SEO Architecture
- Technical SEO
- Content
A brand-new practice with no online footprint.
Salt Creek Dental opened in a competitive local market where established practices had years of SEO history. In twelve months, organic traffic grew from about 20 visits per month to 10,610, and the practice earned 822 AI Overview appearances.
Building authority from nothing.
The practice started with a basic website, minimal content, no rankings, and effectively no organic traffic. The SEO program had to close a years-long head start without relying on heavy paid advertising.
Data-driven SEO, engineered from scratch.
We built the full stack: technical foundation, semantic content architecture, and structured data markup, with every page engineered for both traditional search and emerging AI overviews. Deep content clusters around core dental services signaled topical authority to Google and AI systems alike.
Monthly data set the priorities.
Search performance determined each content and optimization decision. Over twelve months, rankings, impressions, organic traffic, and AI Overview appearances all increased.
The data
Organic Traffic Growth
| Jan | 20 |
|---|---|
| Mar | 85 |
| May | 310 |
| Jul | 1,200 |
| Sep | 3,800 |
| Nov | 7,500 |
| Jan | 10,610 |
AI Overview Appearances
| Jan | 0 |
|---|---|
| Mar | 12 |
| May | 58 |
| Jul | 180 |
| Sep | 390 |
| Nov | 620 |
| Jan | 822 |
Before vs After Traffic
| January 2025 | 20 |
|---|---|
| January 2026 | 10,610 |
Before vs After Impressions
| January 2025 | 1,580 |
|---|---|
| January 2026 | 1,800,000 |
Organic traffic grew 52,950% in one year from a near-zero starting point.
