Field notes
Straight answers on websites, ads, and local search.
What things cost, what actually moves the needle, and what to skip. Written from the work, not from a content calendar.
How Much Does a Website Cost for a Small Business?
A small business website in the US runs anywhere from $0 a month on a DIY builder to $30,000+ from a large agency. Here is what each option actually costs, what moves the price, and what you should own when the project is done.
Read the articleGoogle Ads for Contractors: What a Real Budget Buys
What Google Ads actually costs in the trades, what a $3,000 budget buys in clicks and leads, and how to structure a contractor account so clicks turn into booked jobs.
Read the articleSEO vs PPC for local businesses: which one should you fund first?
SEO and PPC are not rivals; they are different tools on different timelines. Here is how a local business decides which one to fund first, with the actual budget math.
Read the articleSmall Business Website Examples That Produce Calls
Six live client sites broken down element by element: what each one does that turns visitors into calls, estimates, and bookings, and which parts you can copy today.
Read the articleWebsite Redesign Cost: What You Should Expect to Pay
A website redesign runs from about $2,000 for a small refresh to $20,000+ for a large custom site. Here is what moves the number, why redesigns cost more than new builds of the same size, and when a redesign is the wrong purchase.
Read the articleWhat is Google Guaranteed? The badge, the cost, and whether it is worth it
Google Guaranteed is the green-checkmark badge on Local Services Ads, backed by Google reimbursing unhappy customers up to $2,000. Here is how to get it, what it costs, and whether it is worth it for your trade.
Read the articleLocal SEO for Contractors: The Complete Checklist
Every item a contractor needs to rank in local search, organized into five checklists: Google Business Profile, website, citations, reviews, and tracking.
Read the articleGoogle Ads Management Cost: Pricing Models Explained
Agencies price Google Ads management three main ways: a percentage of your ad spend, a flat monthly fee, or an hourly rate. Here is what each model costs, which one fits your budget, and what the fee should actually buy you.
Read the articleHow long does local SEO take? An honest month-by-month answer
Local SEO typically shows movement in 3 to 6 months and meaningful lead flow in 6 to 12. Here is the month-by-month timeline, what speeds it up, and what to measure while you wait.
Read the articleLocal SEO Pricing: What Packages Cost and What They Buy
Local SEO for a small business typically costs $500 to $3,000 a month. Here is what different price tiers actually buy, the red flags that mark a bad package, and what a monthly report should show you.
Read the articleHave a question an article did not answer?
Share your current website, the services you sell, and where leads are getting stuck. We will come back with a practical next step.
Get a quote